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House Of Cards: A Winning Hand?

The genius of Netflix’ House of Cards series has been extolled ad nauseam by this website. The web-only series – which released its first 13 episodes (a.k.a. “first season”) all at once back in February – is one of the most cleverly conceptualized, exquisitely crafted and brilliantly executed dramas we’ve…

The genius of Netflix’ House of Cards series has been extolled ad nauseam by this website.

The web-only series – which released its first 13 episodes (a.k.a. “first season”) all at once back in February – is one of the most cleverly conceptualized, exquisitely crafted and brilliantly executed dramas we’ve ever watched. Seriously, we never thought a political show could make Aaron Sorkin’s issues-heavy West Wing look downright campy, but that’s exactly what Kevin Spacey, Kate Mara and company have managed to do with their brooding, bare-knuckled Washington, D.C. super-drama.

But while the show’s genius isn’t up for debate (or shouldn’t be) … its economics are.

Bottom line: Will the first 26 episodes of House of Cards – which Netflix purchased for $100 million – get a sufficient number of Americans to purchase $7.99 monthly subscriptions to the digital entertainment provider?

So far, so good …

Earlier this week, Netflix announced it had signed up 3.9 million new subscribers over the last quarter – which puts the company at nearly 10 million new subscribers over the course of the last year. Even better news? It’s now making money off those subscribers at a rate of $1.59 per – compared to

“Netflix is increasing its membership base and it is increasing the profitability of its membership base,” noted Forbes’ contributor Darcy Travious. “This is the hallmark of a growth stock firing on all cylinders.”

Indeed the company beat analysts’ estimates this week … posting earnings of $0.31 per share (above the anticipated $0.17 per share). Those numbers sent its stock soaring. Netflix still has substantial cash outlay obligations related to its various licensing deals – and many analysts still question its decision to release the House of Cards episodes all at once – but so far the series has dealt Netflix a winning hand.

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12 comments

Smirks April 23, 2013 at 10:43 am

Netflix also has another series that came out, Hemlock Grove. Not sure if it is any good though.

Netflix could very well be the next HBO.

Reply
Smirks April 23, 2013 at 10:43 am

Netflix also has another series that came out, Hemlock Grove. Not sure if it is any good though.

Netflix could very well be the next HBO.

Reply
Right April 23, 2013 at 10:51 am

Just saw a report that Netflix’s stock has passed $200/share. Solid.

Reply
Right April 23, 2013 at 10:51 am

Just saw a report that Netflix’s stock has passed $200/share. Solid.

Reply
BigT April 23, 2013 at 11:43 am

When a slef-described “Editor” for a “News” site gets his sources for reality from the Fictional Drama of Liberals…is it any wonder the country is swirling down the toilet, w/ Obama’s hand on the flusher…???
This is the kind of Country a Liberal-Tarian Sanford-Mace Administraion will bring you…

Reply
BigT April 23, 2013 at 11:43 am

When a slef-described “Editor” for a “News” site gets his sources for reality from the Fictional Drama of Liberals…is it any wonder the country is swirling down the toilet, w/ Obama’s hand on the flusher…???
This is the kind of Country a Liberal-Tarian Sanford-Mace Administraion will bring you…

Reply
9" April 23, 2013 at 9:36 pm

“The show projects an air of dark cynicism, but there’s no substance to the drama, only faux-edgy posturing. After six episodes, I couldn’t find any real reason to continue watching, apart from keeping pace with more dedicated viewers who had already beaten me to the finish.” J Bell

Reply
9" April 23, 2013 at 9:36 pm

“The show projects an air of dark cynicism, but there’s no substance to the drama, only faux-edgy posturing. After six episodes, I couldn’t find any real reason to continue watching, apart from keeping pace with more dedicated viewers who had already beaten me to the finish.” J Bell

Reply
tomstickler April 24, 2013 at 6:18 pm

Hard to be better than Ian Richardson and Susannah Harker in the original BBC version.

Reply
tomstickler April 24, 2013 at 6:18 pm

Hard to be better than Ian Richardson and Susannah Harker in the original BBC version.

Reply
Lee April 24, 2013 at 8:37 pm

If you have Netflix, check out the BBC ‘House Of Cards’ from the 90’s.
I found it enjoyable as well/

Reply
Lee April 24, 2013 at 8:37 pm

If you have Netflix, check out the BBC ‘House Of Cards’ from the 90’s.
I found it enjoyable as well/

Reply

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